How it works
How Boss Tag works
Digitize any real-world asset into a verifiable record. Keep it. Strengthen it. Sell it when you’re ready.
Provenance has always been a paper trail.
A receipt in a drawer. A grading report folded into a watch box. A title in a glove compartment. A deed in a safe. The proof that something is yours, that it’s real, that it’s worth what you say it’s worth — it’s been the same story for centuries. Paper. Subject to loss, forgery, and the patience of whoever needs to verify it.
When you sell, the burden shifts to the buyer. They have to trust you, trust the paperwork, trust the photos, and accept the risk of being wrong. Most won’t pay full price for that risk. So you sell for less. Or you sell to the platform that already has the trust — and they take their cut.
Boss Tag changes the substrate. Your authenticated record anchors on a public blockchain, with the authenticity signals layered in. It travels with the item. Buyers see exactly what’s been attested and by whom. The discount on uncertainty collapses.
Step 1. Digitize your asset.
You enter what you own. The item’s name, what it is, what condition it’s in, what you paid or what you think it’s worth. You can add photos and a short video — they’re optional, but they raise your Confidence Score and unlock Boss Vision’s automatic identification.
That’s the whole first step. Five minutes on your phone. When you submit, Boss Tag creates a Tag — your asset’s permanent digital record, anchored on the Polygon blockchain.
What’s a Tag?
A Tag is your asset’s record. Think of it as a digital twin: the item’s identification, condition signals, declared ownership, and — where applicable — a market estimate. It carries a Confidence Score that reflects how strong the supporting evidence is.
A Tag backs one specific claim: that you say you own this thing, on this date, in this condition. It does not, on its own, claim that the item is authentic or that any stated value has been certified by a credentialed third party. Those are separate claims, made by separate tiers (see Step 2).
When you sell the physical item, the Tag travels with ownership. The buyer doesn’t get a digital token in place of the item — they get the item, and the Tag record updates to reflect them as the new owner.
Step 2. Strengthen your Tag. (Coming soon.)
Today every Tag is authenticated automatically by Boss Vision — there is no human reviewer in the loop yet. Two expert-attested upgrade tiers are planned for when the authenticator and appraiser network is in place:
Verified Tag (coming soon) — a category-qualified authenticator will review the asset and confirm it’s authentic, adding a named reviewer and the Boss Tag Attestation Seal to the Tag.
Certified Tag (coming soon) — a credentialed appraiser will conduct a formal appraisal, adding a grade, a signature, and a defensible value. For high-value assets headed to insurance, estate documentation, or significant resale.
Neither is required to keep a Tag or to list it for sale, and we’ll let you know when they open.
Step 3. List it for sale, when you’re ready.
The marketplace is conventional commerce with a digital authenticity layer on top. You list the physical item — not the Tag. A buyer pays, you ship, ownership of the item transfers along with the Tag record.
Listing tiers are shown to buyers. A Tag-tier listing is allowed and legitimate — you’re making an ownership claim, not an authenticity guarantee — and the tier is disclosed so buyers can price the risk. A Verified or Certified tier listing carries the reviewer’s name and the Attestation Seal.
Identity verification and a payout account are required before your first sale. Both are handled inline when you publish your first listing — about five minutes total, only once.
How it works across categories
The platform supports any real-world asset, but four categories are live at launch. Each one has its own Tag shape, its own Verified/Certified pathway, and its own marketplace behavior.
Fashion & Sneakers
For fashion and sneakers, the Tag captures the model, the release, the size, and a confidence range on the comparable resale price. Boss Vision can identify most major sneaker silhouettes and streetwear pieces from photos alone. The Tag does not claim authenticity — sneaker authentication is a specialized skill, and that’s what the Verified tier is for.
A Verified Tag for fashion or sneakers means a category-qualified authenticator has reviewed the photos or the item directly and confirmed it’s not counterfeit. The Boss Tag Attestation Seal carries that confirmation forward into every marketplace listing.
Certified Tag is rarer in this category — typically reserved for archival or grail-tier pieces where a formal appraisal makes sense.
Cars
For vehicles, the Tag captures VIN, year, make, model, trim, mileage, condition, and a market estimate with a stated comparable range. The estimate is informational — explicitly not a certified appraisal — and the methodology is disclosed.
A Verified Tag for a vehicle means a category-qualified authenticator has reviewed the vehicle’s history, title, and condition documentation. This is the right tier for most private sales where the buyer wants confidence beyond a Carfax pull.
A Certified Tag involves a credentialed appraiser and is appropriate for collector vehicles, insurance documentation, or estate sales where a defensible value matters legally.
Jewelry & Watches
For jewelry and watches, the Tag captures the make, model, reference, materials, and any inscribed serials. At the Tag tier, no value claim is made — the variance in this category between a Tag and an authenticated piece is large enough that an unverified value range would mislead more than it would help.
The Verified tier is where this category becomes credible. A watch specialist or gemologist reviews the piece and confirms authenticity. For higher-value pieces, the Certified tier adds a credentialed appraiser’s signature and grade — the document you take to your insurance company.
Real Estate
For real estate, the Tag captures parcel data, public records, recent comparable sales, and an automated market estimate. Boss Tag operates as an information platform in this category — we do not represent buyers or sellers, do not originate loans, and do not collect transaction commissions. The estimate is informational and explicitly not a certified appraisal.
A Verified Tag for real estate means a licensed home inspector has reviewed the property’s condition. A Certified Tag adds a state-licensed appraiser’s formal valuation, conducted through an Appraisal Management Company partnership.
Both Verified and Certified for real estate are post-launch features as the inspector and appraiser networks come online.
Common questions
Do I have to sell anything to use Boss Tag?
No. Most owners digitize for personal records, insurance documentation, or to establish a provenance trail before they ever consider selling. The Tag is yours to keep.
What happens to my Tag if I sell the item somewhere else?
You can manually transfer the Tag to the new owner from your dashboard, or mark the Tag as sold off-platform. The record stays in your history.
Is my data on a public blockchain?
The Tag's existence and ownership transfers are anchored on Polygon, a public blockchain. Your personal information is not. The on-chain record is a reference; the detailed asset data lives in Boss Tag's database.
What does Verified or Certified cost?
It depends on the category and the value of the item. Pricing is shown before you commit to a review, and reviews are optional — you can keep a Tag-tier record forever without ever paying for a review.
What if I list a Verified item and the buyer claims it's fake?
Disputes go through Boss Tag's dispute resolution process. The buyer-protection window holds the buyer's payment until the item is confirmed delivered and accepted. If a Verified-tier authenticator made the call and the call is overturned on appeal, the Attestation Seal is revoked and the case is referred for review.
Can I digitize something I don't own?
No. The Tag is fundamentally an ownership claim. Boss Tag does not authenticate items for parties who don't own them. Authentication services for non-owners are a separate product line and not part of this platform.
Ready to digitize?
Five minutes, your phone, and the asset in front of you. That’s the whole first step. You can stop there or take it as far as you want.